A video parody adapted from a shampoo commercial featuring kungfu star Jackie Chan went viral online, leading Internet users to coin a word "Duang", an onomatopoetic word which doesn't correlate with any particular Chinese character and refers to special effects.
Next, a smug Chan confesses(承认), to the repetitive, rhythmical sounds of "Duang", "I refused toendorse(代言) this product when they first came to me because of my thin hair, but the director insisted, saying special effects(特效) could be used to make my hair look healthy on the screen. Now you see. It's all special effects. It's not real." The original advertisement became the target of regulators' crackdown(打击) for overhyping(过度宣传) the effects of the shampoo after it was broadcast in 2004. 重点词汇 Key Words: 特效 tè xiào n. Eg.
承认 chéng rèn v. Eg.
除...外 chú ...wài Eg.
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