The legend happened in the West Lake of Hangzhou. It is said that Madam White Snake met Xu Xian on the now "Broken Bridge" at the White Dike of the West Lake. Up to now, visitors may still recall the story as they view and admire this scenic spot. More importantly, the huge quantity of ancient traditional customs preserved in this legend has made it become one of the oral heritages containing the most abundant folk customs in China.
Legend of the White Snake derives from the Tang and Five Dynasties and is handed down through the Ming and Qing Dynasties until now. Through the adaptation and performance of oral folk literature and various conventional literature, this tale became a classical theme of a variety of literal forms including story, ballad, precious scroll, fiction, historical novel, script for story-telling, drama, Tanci, as well as movie, TV play, cartoon, and comic strips. It has therefore experienced an ever expanding influence and becomes widely known in China, and furthermore, spreads in many countries such as Japan, North Korea, Vietnam, and India.