OMG! Chinese Buzzwords! (18)

麦兜族(mài dōu zú)
McDull clan
It refers to those young people in large cities who work hard, stand on their own feet instead of relying on family connections for career success and live a simple but contented life. The expression is coined after McDull, a cartoon pig popular in Hong Kong.

乌魂族(wū hún zú)
weary-eyed white-collars
White-collar workers who always look wilted at work because they are short of sleep after staying up late playing games or partying.

CC族(C C zú)
cultural creatives
The term was coined by sociologist Paul H. Ray and psychologist Sherry Ruth Anderson in their book "The Cultural Creatives: How 50 Million People Are Changing the World" to describe a large segment in the Western world who pursue inner happiness and a sustainable environment, while disapproving of material pleasures. They try to create a new cultural lifestyle by banking on their personal value. The CC population, ranging in age from 25 to 70, includes writers, artists, musicians and other professionals.

情绪聚集(qíng xù jù jí)
emotion congregation
The phenomenon of netizens or microblog users who tend to repost or respond to articles that express the feelings they share.

寡欲手机(guǎ yù shǒu jī)
simplistic cellphone
A mobile phone with only simple functions such as text messages and calls. It is reported that some people who find themselves addicted to microblogging and other social networking on a smartphone have turned to simple phones to break the habit.