便捷性以及可以买到普通商店里没有的物品是网络购物迅速增长的主要原因。网购业务的扩张也相应刺激了产业的发展和就业。今年以来,在主要大城市出现了网络“团购”大军,成为了网购产业的最新进展,也标志着这一产业的发展方向。
Online shoppers set new record
Statistics from the Ministry of Commerce show that electronic business transactions in China are expected to top 450 billion yuan this year -- almost double last year's volume, and 22 times that of 2005, Xinmin Evening News reports. Online shopping volumes have been rocketing since 2007. A poll in 'New Opinion' reported that 36 percent of respondents buy online each week, and more than half spend between 200 to 500 yuan each time.
The convenience of online shopping and access to items unavailable in regular stores has contributed to the growth of the sector, which, in turn, has boosted industrial growth and employment. Group purchasing, i.e. customers teaming up to obtain better discounts, has emerged in major cities this year as the latest development in online shopping, and is likely to be a growing trend in the future of the industry.